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电子市场对于企业实施电子商务的战略部署具有重要意义.为了分析电子市场的运行机理,分析电子市场如何正确运用与互联网服务提供商(ISP)之间的合作竞争关系,制定恰当的竞争策略,讨论传统企业面对电子商务所带来的契机和挑战如何选择恰当的电子市场,在考虑电子市场的服务内容和定价策略的基础上,利用两阶段博奕理论详细分析了不同的B2B电子市场与ISP的合作竞争模型.在此基础上,讨论了B2B电子市场与ISP的合作竞争机制是如何影响企业的电子商务策略,并给出了不同的电子市场的定价策略对企业选择电子市场的影响.
In order to analyze the operating mechanism of the electronic market, the electronic market analyzes how the electronic market can correctly use the cooperative competition with the Internet service providers (ISPs) to formulate appropriate competitive strategies and discuss the electronic market Traditional enterprises face the opportunities and challenges of e-commerce How to choose the right e-market, based on the service content and pricing strategy of the e-market, using two-stage game theory to analyze in detail the different B2B e-market and ISP Cooperation and competition model.On this basis, it discusses how the cooperative competition mechanism between B2B e-market and ISP affects e-commerce strategy of enterprises and gives the influence of different e-market pricing strategies on e-market selection.