媒体明星指的是效力于电视传媒的那些主持人,是由电视传媒自己培育出来的明星,而不是娱乐圈的演艺明星。比如为中央电视台效力的赵忠祥、宋世雄、倪萍,崔永元、张越、白岩松、方宏进;为东方电视台效力的袁鸣、曹可凡、唐蒙,都是媒体明星。媒体明星是这样一种人,他们有吸引力,有号召力,有个人魅力,有时,观众看节目可能只是冲着他们来的;他们个性鲜明,在同一个行当里,即便让他们主持同一个节目,他们也都各具特色,相互之间绝不雷同(如白岩松与方宏进);他们各有所长,各有自己最擅长的领域,在自己的领域里,他们如鱼得水,他们游刃有余。 Media stars refer to those who play the role of television media, are the stars themselves cultivated by the television media, rather than entertainment stars. For example, Zhao Zhongxiang, Song Shixiong, Ni Ping, Cui Yongyuan, Zhang Yue, Bai Yansong and Fang Hongjin who work for CCTV; Yuan Ming, Cao Kefan and Tang Meng who play for the Oriental TV Station are all media stars. Media celebrities are people who are appealing, charismatic, and charismatic, and sometimes viewers watch the show may just be directed at them; they have a distinct personality that allows them to host the same genre They also have their own characteristics. They are absolutely different from each other (such as Bai Yansong and Fang Hongjin); they have their own strengths and have their own areas of expertise, in their own fields, they are like a duck, they ease.