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从新经济来看,据艾瑞市场咨询公司的研究,2005年全国网络经济的市场规模达219亿元,再加上迅速发展中的无线移动增值市场,总规模超过300亿元。在互联网身上,人们看到了报纸、广播和电视的影子。也有人讲,第一代互联网的出现首先取代了纸媒体的形式,而后随着宽带的应用,播客起到了替代广播的功能,紧接出现的IPTV必然会取代现在的电视。可以毫不夸张地说,互联网不是新媒体的全部,而是联结传统媒体与新媒体的一座桥梁。互联网在技术和资本的共同作用下,已经呈现出了某种规律性,成为塑造当今整个媒介产业形态的主导力量之一。
According to the research of iResearch market consulting firm, in 2005, the market size of the national network economy reached 21.9 billion yuan. Coupled with the rapid development of wireless mobile value-added market, the total size of the market exceeded 300 billion yuan. On the Internet, people see the shadow of newspapers, radio and television. Others say that the emergence of the first generation of Internet first took the place of paper media, and later with the application of broadband, podcasting played an alternative broadcasting function. The emergence of IPTV will inevitably replace the current television. It is no exaggeration to say that the Internet is not all new media, but a bridge connecting traditional media with new media. Under the joint action of technology and capital, the Internet has shown some regularity and has become one of the leading forces shaping the entire media industry.