“年轻”就像味精一样,什么题材上撒一点,都可以“一招鲜,吃遍天”。对于传统文化亦然,只有让年轻一代人爱上传统文化,传统文化才能得到传承和发扬。如何能“勾搭”上年轻人喜欢上传统养生文化,成为了摆在加多宝面前的一道必然选择。并且,目前年轻人的主流生活习惯都与上火有着千丝万缕的联系,这点与加多宝“预防上火”的定位非常契合。对加多宝来说,积极拥抱年轻人显得正当其时,加多宝正努力通过一个 “Young ” just like MSG, what kind of topic on the spread, can “a trick fresh, eat all day ”. For the traditional culture, the traditional culture can only be inherited and developed if the younger generation should fall in love with the traditional culture. How can “hook ” on the young people like the traditional health culture, has become placed in front of JDB Plus a natural choice. And, at present, the mainstream living habits of young people are inextricably linked with the lit, which is very fit with the JDB “” prevention of lit "positioning. For JDB, it seems right to embrace young people actively and JDB is trying hard to pass a