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商业广告等多媒体市场伴随着社会经济的急速增长也日益火爆起来,人们的生活中、视线内到处充斥着大量的广告,每天大超过三千万张影像被拍摄并传播,不论从数据抑或个人感受上,我们的确进入了一个以影像为中心的视觉文化时代。在几乎所有广告设计中,产品摄影都占据着一个非常重要的地位,它有效地推动了广告的扩展,同时广告的繁衍也影响着摄影的发展。本文从产品摄影概念、拍摄过程等层面并结合个人作品浅析产品摄影的基本形式。
With the rapid social and economic growth in the multimedia market such as commercials, there is also a growing explosion of people’s lives. There are a large number of advertisements everywhere in the world of view, and over 30 million images are shot and transmitted everyday. No matter from data or personal feelings We did enter an era of visual-culture-centered visual culture. In almost all advertising design, product photography occupy a very important position, it effectively promoted the expansion of advertising, advertising and reproduction also affected the development of photography. This article analyzes the basic form of product photography from the aspects of product photography concept, shooting process and other aspects.