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实力传播大中华区首席执行官郑香霖指出:2015年对数字营销产业来说非常重要,全世界会数字化,那时候电视可能也成为了新媒体的一部分。这种背景之下,在中国市场做数字营销也面临一些挑战:如何通过数字化营销让消费者对广告有兴趣是一个难题,同时,三网融合将使网络媒体变得更加重要,数字营销需要关注“三网”将怎样融合在一起。此外,社会化媒体方兴未艾,对整个营销产业链条都产生了深远的影响,但社会化营销平台目前仍欠缺一个行业标准。
Zheng Xianglin, chief executive officer of Greater China, said: 2015 will be very important to the digital marketing industry and the whole world will be digitized. At that time, television may also become a part of new media. In this context, digital marketing in the Chinese market is also facing some challenges: how to make consumers interested in advertising through digital marketing is a challenge. At the same time, triple play will make online media more important and digital marketing requires attention “Three Network ” will be how to get together. In addition, the social media in the ascendant, the entire marketing industry chain has had a profound impact, but the social marketing platform is still a lack of an industry standard.