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20世纪90年代以来,随着彩色电视机的普及以及广播在学生和中老年间的普遍应用,播音主持艺术逐渐走进老百姓的日常生活中,逐渐被老百姓接受,成为老百姓生活的调味剂。就拿春晚来说,如果过年不看春晚就觉得这个年过的没有年味,可见电视广播在老百姓心中的地位。随之而来的就是对播音主持语体的重视,研究语体是为了更加规范播音主持的语言艺术,提高社会公信力。
Since the 90s of the 20th century, with the popularization of color television sets and the widespread application of radio among students and middle-aged and elderly people, the art of broadcasting and hosting has gradually entered the daily life of ordinary people and gradually accepted by ordinary people as the flavor-improving agent for people’s life. Take the Spring Festival Evening, if the New Year does not look at the Spring Festival Evening that no taste of this year, we can see the status of television broadcasting in the hearts of ordinary people. Followed by the emphasis on the tone of the host radio, style of study is to regulate the language of the host more art, improve social credibility.