我国传统的职业教育普遍存在着重理论传授轻实践教育的问题,在提倡创新能力和实践能力的今天,传统的教育理念已经不符合当代社会的需要。高等职业学校的市场营销专业要想走出传统教育的弊端,适应现代社会的需求,需要突出进行专业的实践教育,锻炼学生的实践能力和动手能力。 The traditional vocational education in our country generally stresses the issue of imparting light practical education to the theory. Nowadays, the traditional educational concept has not met the needs of the contemporary society when it advocates the ability of innovation and practice. In order to get out of the shortcomings of traditional education and meet the needs of modern society, the marketing major of higher vocational schools needs to emphasize professional practice education and train students’ practical ability and practical ability.