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随着社会的发展进步,市场经济快速发展的情况下,市场对于广告设计人才的需求也越来越大,但是专业的广告设计人才缺乏专业的操作能力,而广告设计专业在高等职业学院教学中也一直都缺乏相应的创新和改革,实践是高等职业院校所欠缺的部分。如何让高等职业院校广告设计专业更加创新以及更好的开展实践活动是本文研究的主要内容。
With the development of society and the rapid development of market economy, there is an increasing demand for advertising design talent in the market. However, professional advertising design professionals lack the professional ability to operate, while the advertising design specialty in the teaching of higher vocational colleges There has been a lack of corresponding innovation and reform, and practice is the missing part of higher vocational colleges. How to make higher vocational colleges advertising design more innovative and better practice is the main content of this study.