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为了分析数据业务市场上运营商与服务提供商(SP)在网络建设及业务分成中的讨价还价机制及其均衡结果,将数据业务市场参与者之间的合作博弈转化为讨价还价的博弈模型,运用埃奇沃斯盒式图与讨价还价理论模型,对基本模型进行灵敏度分析.研究表明,数据业务市场上运营商和SP的讨价还价博弈中,SP存在集体博弈及业务规模优势;而运营商通过参与到数据业务市场的经营可提高其讨价还价能力,但同时受讨价还价机制的约束,因此形成运营商和SP之间的讨价还价博弈均衡条件.
In order to analyze the bargaining mechanism and its equilibrium results of operators and service providers (SPs) in the network construction and service sharing in the data service market, the cooperative game among data service market participants is transformed into a bargaining game model, Chivas box diagram and bargaining theoretical model, the sensitivity analysis of the basic model.Studies show that in the bargaining game between operators and SP in the data service market, there is a collective game and business scale advantage in the SP, and the operator has the advantage of participating in the data The operation of the business market can increase its bargaining power, but is also subject to the bargaining mechanism, thus forming a bargaining equilibrium between operators and SPs.