在分众传播时代到来的背景下,电视媒体频道化、专业化的格局已基本完成,主持人如何更好地服务一部分受众,吸引更多的受众,寻求差异化的主持风格是一条回避正面碰撞和竞争的有效途径。目前主持人差异化主要表现在独特性和人格化两个方面,这就对于播音主持专业在人才培养中注重职业技能和职业素养的培养,为主持人的差异化发展奠定良好的基础。 In the background of the era of Focus Media, the channelization and professionalization of the TV media has basically been completed. How the moderators can better serve part of the audience and attract more audiences and seek a differentiated mode of hosting is a way of avoiding the frontal collision and Effective way of competition. At present, the host differentiation is mainly manifested in the uniqueness and personality of two aspects, which is for the broadcast host professional focus on vocational skills and professionalism in the training of personnel, as the moderator of the development of the development of a good foundation.