经过了一场资本的冬天,许多当年叫嚣“网络营销”的战阵已经偃旗息鼓、鸣金收兵了,但这并不表示“网络营销”作为一个伴随新技术而来的新商业手段,也已经走到了尽头。恰恰相反,“网络营销”在2001年里,显示出了前所未有的强大生命力,这只消看看网络广告的不断上升的统计数字就可见一斑。认识和掌握“网络营销”这一新时代里的新手段,就成为许多企业和创业者的必修“功课”,因为网络营销已无可争辩地成为21世纪的营销趋势。一个成功的企业必须选择恰当的网络营销策略,做到与传统营销优 After a winter of capital, many of the clamoring for “Internet marketing” in those days have ended with the recovery of gold, but this does not mean that “Internet marketing” has come to the forefront as a new business approach with new technologies End. On the contrary, “Internet marketing” showed its greatest vitality in 2001, as evidenced by the rising statistics on online advertising. Understanding and mastery of the new means of “Internet marketing” in this new era has become a compulsory “homework” for many businesses and entrepreneurs because Internet marketing has undoubtedly become the 21st century marketing trend. A successful business must choose the appropriate network marketing strategy, to achieve excellence with the traditional marketing