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为将危机事件化危为安,中国石化采用“三分法”主动处置负面舆情。近些年,央企陷入舆论中心,演变为舆论天然箭靶。中国石化更是一直处在社会舆论的风口浪尖,舆情压力居高不下。根据人民网舆情室统计,每年媒体关于中国石化的信息总传播量约50万条。其中2012年的负面信息占比为42.6%。2012—2014年连续三年重大负面舆情事件均超过20起。严峻的舆论困境让中国石化坐不住了,开始全面开展声誉管理,制定了通过10~15年的努力把
In order to put the crisis at stake, Sinopec adopted the “one-third method” initiative to deal with negative public opinion. In recent years, central enterprises have plunged into the center of public opinion and evolved into public natural target of public opinion. Sinopec has always been at the cusp of public opinion, the pressure of public opinion high. According to the People’s Daily public opinion room statistics, the media each year about the total amount of information dissemination of Sinopec about 500,000. Among them, the negative information in 2012 accounted for 42.6%. In 2012-2014, there were over 20 major negative public opinion events in three consecutive years. The grim situation of public opinion so that Sinopec can not stand still, began a comprehensive reputation management, developed by 10 to 15 years of hard work