创新的产品,一定是要去匹配消费者现有或将有的需求腾讯QQ原名OICQ,其创意起源于国外即时通讯软件ICQ,为什么OICQ可以超过ICQ?简单来说腾讯做了两件事。第一、ICQ当时只有英文版,OICQ做了中文版(这都不算严格意义上的创新)。第二、将用户资料、好友数据等所有信息全部保存到服务器端,而不是像ICQ那样,保存到客户端。在产品创新之前,企业需要好好问自己一些问题,比如: Innovative products must be to match existing or existing consumer needs Tencent QQ formerly OICQ, its origins in foreign instant messaging software ICQ, why OICQ can be more than ICQ? Tencent simply do two things. First, ICQ was only in English at that time and OICQ did a Chinese version (this is not strictly a definition of innovation). Second, all the information such as user data, friend data and so on is saved to the server end, but not saves to the client like ICQ. Before product innovation, companies need to ask yourself some questions, such as: