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休闲旅游已成为近年来旅游业发展的新态势,对于休闲旅游地竞争力的研究也随之增加。本文主要是基于五因素模型,通过SPASS、SAS统计软件的应用,分析杭州水脉旅游地的区位条件、游客收入水平、旅游资源、闲暇时间、景区游客数量这五方面因素的内部竞争力,增加旅游竞争力研究的方法与内容,为提高景区旅游竞争力提供合适的意见与建议。
Leisure tourism has become the new trend of tourism development in recent years, and the research on the competitiveness of leisure tourism also increases accordingly. This article is mainly based on the five-factor model. Through the application of SPASS and SAS statistical software, this paper analyzes the internal competitive power of tourist attractions in Hangzhou, such as location conditions, tourists’ income, tourist resources, leisure time and the number of tourists in scenic spots. Tourism competitiveness research methods and content, in order to improve tourism competitiveness of scenic spots to provide appropriate advice and suggestions.