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在国际商务活动中,不同民族、不同国家之间在文化、意识形态上的差异是导致国际交流障碍的主要源头之一。因此,跨文化商务沟通能力的培养也成为高校商务英语专业教学的重点和难点。本文旨在强调高校商务英语教学中跨文化商务沟通的培养,提出了商务英语专业教师应该具备的技能及应遵守的基本教学原则。
In international business activities, differences in cultures and ideologies among different nations and countries are one of the major sources of obstacles to international exchanges. Therefore, the training of intercultural business communication skills has also become the focus of business English teaching and difficult. The purpose of this paper is to emphasize the cultivation of intercultural business communication in business English teaching in colleges and universities, and to put forward the basic skills that business English majors should possess and the basic teaching principles to be followed.