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广告最主要的功能就是强力促销产品,以便更好的满足消费者的生活需求和消费愿望。广告也是一种文化,也是商品,同时广告也是商品和符号文化之间的一座桥梁。是双方沟通的媒介。广告在一定意义层次上是某种意义和符号象征的实践的集合体。在现代的社会消费中,我们应该更细致的了解符号经济的话语和思维方式,并用这些来解释和认识广告活动及其中的社会价值意义。
Advertising is the most important feature of strong promotional products in order to better meet the needs of consumers and consumer desire. Advertising is also a culture, but also a commodity, and advertising is also a bridge between the commodity and the symbolic culture. Is the medium of communication between both parties. In a certain sense, the advertisement is a collection of practices of some kind of meaning and symbolic symbol. In modern social consumption, we should understand symbolic economic discourse and ways of thinking more carefully, and use these to explain and understand the advertising activities and the significance of social values.