广告英语作为一种特殊的应用语言,具有其独特的语言特点,商务广告翻译则有自己的独特翻译方法。国内外成功商务广告主要采取直译、音译、创译、扩译、缩译等翻译方法,对我国其他企业的广告翻译具有一定的借鉴作用。 Advertising English as a special application language, with its unique language features, commercial advertising translation has its own unique translation method. Successful commercial advertising at home and abroad mainly adopts translation methods such as literal translation, transliteration, creative translation, expansion, and translation, which will be of reference for advertising translation in other Chinese enterprises.