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诺亚舟与安徽卫视两年的愉快合作,是基于安徽卫视的目标受众与诺亚舟产品购买群体的高度吻合度。2007年夏天诺亚舟“搜学王”新品上市,安徽卫视依托王牌剧场《周末大放送》及频道资源,为诺亚舟量身定做了“阳光周末开心游”活动。该活动是结合暑期收视黄金期,连接诺亚舟学习机的销售旺季,打出了一套“组合拳”。
Noah’s boat and Anhui TV two years of pleasant cooperation is based on the target audience of Anhui Satellite TV and Noah’s product purchase groups highly consistent. In the summer of 2007, Noah’s Boat was searched for new products, and Anhui Satellite TV relied on the trundle theater “Weekend Giveaway” and channel resources to tailor the “Sunshine Weekend Happy Tour” campaign to Noah’s. The event is combined with the summer viewing the golden period, connecting Noah’s learning machine sales season, played a “combination of boxing.”