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随着社会进步,传媒事业的不断发展,媒体形态由传统的广播、电视、报纸等发展成如今的手机电脑运用的全天候网络覆盖,人们接收信息的媒介增多,接收的信息量更大,但在对信息进行阅读、转载、传播的同时,人们往往忽略了对信息真实性鉴别的过程,盲目的跟风转载寻求点击率助长了虚假信息、有害信息蔓延的嚣张气焰,同时也反映出了受众的舆论监督功能在网络媒体发展过程中的弱化与缺失,受众舆论监督权的合理使用,将对净化网络传媒,优化人们的传媒环境起到有效作用。
With the progress of society and the continuous development of the media, the media form has evolved from the traditional broadcasting, television and newspapers into the 24x7 coverage of today’s mobile computers. People receive more information and receive more information. However, While reading, reprinting and disseminating information, people tend to ignore the process of authenticating the authenticity of the information, blindly follow the trend of seeking the click-through rate, which encourages the false information and spread of harmful information, and also reflects the public opinion of the audience The weakening and lacking of supervisory function in the development of online media and the reasonable use of supervisory power of public opinion will play an effective role in purifying internet media and optimizing people’s media environment.