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移动互联网是指移动通信和互联网相结合。随着智能手机的研发和普及,设备的不断完善,以及4G网的开发和WIFI的全面覆盖移动互联网也加快了发展,形成了独特的极富潜力的移动互联网时代。在这样的时代背景下营销行业也有了新的发展,形成了具有时代特色的微营销。本文主要讲述微营销的特点及其发展趋势。
Mobile Internet refers to the combination of mobile communications and the Internet. With the development and popularization of smartphones, the continuous improvement of equipment, the development of 4G networks and the comprehensive coverage of WIFI, the mobile Internet has also accelerated its development and has formed a unique mobile Internet era with great potential. In this era of the background of the marketing industry has also been a new development, the formation of a micro-marketing with the characteristics of the times. This article focuses on the characteristics of micro-marketing and its development trend.