“移动互联对家电行业最大的冲击,来自于技术、思路、工具和方法。也就是说,家电行业的‘硬件’受到了移动互联的冲击,这一点是非常可怕的。”中国家电企业现在正面临着前所未有的挑战:首先外部环境上,过去30年高速发展的前提条件没有了,因为过去30年GDP平均两位数,而在可以预见的未来GDP增长都是个位数,也就是我们说的新常态。在新常态下经营思路、方法都需要调整。其次,从全世界的产业格局来看,全世界排 “The biggest impact of mobile Internet on the home appliance industry, from technology, ideas, tools and methods.That is, the hardware industry in the home appliance industry by the impact of the mobile Internet, which is very scary.” "China’s home appliance business There are now unprecedented challenges: First of all, the preconditions for the rapid development of the past 30 years in the external environment are gone because of the average double-digit GDP over the past 30 years and the single-digit increase in the GDP for the foreseeable future, that is, Said the new normal. Under the new normal business ideas, methods need to be adjusted. Second, from the perspective of the industrial structure of the world, the whole world is ranked