广告语言中的语法偏离现象是一种特殊的语言现象,它的出现频率决定了其是不容忽略的。针对这一特点,本文对电视商业广告语言中的语法偏离现象的研究概况、类型、缘由及作用进行了分析。笔者希望通过本篇文章,能够对这种语法偏离现象进行追根溯源,并从文体学的角度对其进行合理的解释,探求其在广告语言中的作用,同时也希望能对电视广告理论有所完善,对电视广告的创作有所帮助。 Grammatical deviation from the phenomenon of advertising language is a special linguistic phenomenon, its frequency of occurrence determines that it can not be ignored. In response to this feature, this paper analyzes the general situation, types, causes and effects of grammatical deviation in the television commercial language. I hope that through this article, we can tracing the origin of this phenomenon of deviation from grammar, and from the perspective of stylistics to explain it reasonably to explore its role in the advertising language, but also hope that the theory of television advertising Perfect, helpful for the creation of TV commercials.