企业医院目前已不单纯服务于企业内部职工及其家属,还存在着社区服务。因此,我们应该重塑具有企业医院特色,又符合社会医院改革要求的医院新形象。所谓“医院形象”,是医院深层结构与医院表观现象的有机统一。这是指医院行为及其成果给人们留下的印象和获得的评价,是自发形成的带有倾向性的群众意识,是社会心理的一种表现形式。具体来说,企业医院形象的内涵应包括:医院外观景致、建设规模、知名度、 Corporate hospitals currently do not simply serve internal employees and their families, but there are also community services. Therefore, we should reshape the new image of a hospital that has the characteristics of a corporate hospital and meets the reform requirements of a social hospital. The so-called “hospital image” is the organic unity of the deep structure of the hospital and the appearance of the hospital. This refers to the impression that the hospital’s behavior and its achievements have left on people, and the evaluation it obtains. It is spontaneously formed with a tendency of mass consciousness and is a manifestation of social psychology. Specifically, the connotation of corporate hospital image should include: hospital exterior scenery, construction scale, popularity,