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旅游客源是旅游业赖以生存和发展的前提条件,巩固现有客源市场和开拓潜在客源市场对旅游目的地意义重大,合理开发市场可促进旅游目的地的可持续发展。本文以西江旅游黄金带重要节点城市梧州作为研究对象,在客源市场调查和数据资料分析的基础上,从样本的人口学特征、旅游偏好、旅游行为特征等方面对梧州旅游客源市场现状进行研究,并据此提出开拓旅游客源市场的策略。
Tourist source is the precondition for tourism to survive and develop. Consolidating existing source markets and developing potential source markets are of great significance for tourist destinations. Developing markets rationally can promote the sustainable development of tourist destinations. This paper takes Wuzhou, an important node city in the tourism belt of the Xijiang River as the research object. Based on the investigation of the source market and the data analysis, this article makes an analysis on the status quo of the tourist market in Wuzhou from the demographic characteristics, tourism preferences and tourism behavior characteristics Research, and accordingly proposed to open up the tourist market source strategy.