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进入21世纪,科学技术迅猛发展,在报纸风光不减,电视荧屏依然纷呈多彩,网络正显现后来居上势头的今天,广播怎样在激烈竞争的大众传媒市场上站稳脚跟,健康发展,是广播人一直积极探索的问题,通过白城人民广播电台大型现场直播特别节目《生命的赞歌》的成功运作,笔者以为,不同媒体的特性构成媒体不同的优势和弱势,充分发挥广播及时、快捷、互动的特点,将使广播散发其他媒体无法比拟的独特魅力。
Entering the 21st century, with the rapid development of science and technology, broadcasting continues to flourish in the highly competitive mass media market with its steady expansion in newspapers, colorful TV screens, and the emergence of networks that are gaining momentum. Through the successful operation of the special program “The Praise of Life,” a large-scale live broadcast by the Baicheng People’s Broadcasting Station, the author believes that the characteristics of different media constitute different strengths and weaknesses of the media, give full play to the characteristics of broadcasting in a timely, quick and interactive manner, Will broadcast to distribute the unique charm that other media can not match.