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在新媒体迅速发展的今天,新媒体艺术的推广与传播成为了艺术作品的新的价值创造模式,从传播语言的内容构成模式与特点导出如何利用语言进行有商业价值和文化价值的创造活动,认为创造价值与产品特征,意见领袖,购买者的自身特点三种形式所息息相关,并且对传统媒体所被提出和批判的内容对比新媒体提出了更新的认识。由于新媒体的新特点,语言在此特别的媒介可以生产更多传播价值。
Nowadays, with the rapid development of new media, the promotion and dissemination of new media art has become a new value creation mode of artistic works. From the content composition modes and characteristics of the transmitted languages, it is derived how to use language to create business values and cultural values, Think creation value is closely related to the three forms of product characteristics, opinion leaders and buyers’ own characteristics, and put forward newer understanding on the content proposed and criticized by the traditional media compared with the new media. Due to the new characteristics of new media, language can produce more value in this particular media.