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本文在现有文献的理论基础上,运用问卷调查法,对网络公益广告在高校学生中的“第三人效应”进行了研究,并对应该如何利用网络进行有效的公益广告传播进行了探讨。
On the basis of the existing literature, this paper uses the questionnaire survey method to study the “third person effect” of online public service advertisements in university students and how to make effective use of the network for public service advertisement dissemination Discussion.