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随着全球经济一体化,商品的竞争日益激烈,从价格战到品牌战,中国的企业一路血雨腥风,艰难前行;外有跨国集团强大资本、技术的强势冲击,内有拼价格比质量的软肋挟持,在短短几十年的中国品牌成长之路上,有多少企业在叫嚣着品牌之路时经历了曾经一时辉煌而今摔下马来的窘况。做品牌找死,不做品牌等死使得更多的企业在观望中却步,中国品牌成为走向国际舞台的短板,如何创立本土企业在品牌浪潮的冲击下立足于不败之地,成为每一个企业经营者与管理者不得不思考的问题,本文立足品牌从内而外建设三要素分析,强化品牌在竟争中的优势。
With the global economic integration and the increasingly fierce competition for goods, from price wars to brand warfare, Chinese enterprises have been struggling all the way with difficulties and going forward with difficulties. Multinational corporations have strong foreign capital and strong technological impact, including price competition Quality weakness hijacked, in just a few decades the Chinese brand growth path, how many companies clamoring for the brand when the road has experienced a moment of glory and now fell Ma Lai predicament. Brand death, brand death do not make more companies wait and see deterred, Chinese brands to become the international arena short board, how to create a local company under the impact of the brand wave based on the invincible, as each business Operators and managers have to think about the issue, this article based on brand building from the inside out three elements of analysis, strengthen the brand in the competitive advantage.