一、定势与改变长久以来,人们把理论宣传看作是一个信息、思想的传播过程,理论节目往往在丰富的节目市场中无声无息,很难受人关注。理论节目不同于政治课堂,它不能利用考分、组织纪律强迫别人关注,而要靠人们的自愿选择,因此,理论宣传节目自身的吸引力就十分重要,直接关乎到宣传成效。既然理论宣传的受众是人,那么增强理论节目的吸引力就应该从人的角度来寻求方法。事实上,任何宣传的过程都是宣传者与宣传对象的心理活动之间相互 First, the set and change For a long time, the theory of advocacy as a message, the spread of ideas, theoretical programs are often silent in the rich program market, it is difficult to be concerned about people. Unlike the political classes, theoretical programs can not use credit scoring and organize disciplines to force others to pay attention to people’s voluntary choices. Therefore, the attraction of theoretical publicity programs is very important and directly affects the effectiveness of publicity. Since the audience for theoretical advocacy is human beings, ways to enhance the attractiveness of theoretical programs should be sought from a human perspective. In fact, the process of any publicity is the mutual activity among the propagandist and the publicity target