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一、什么是虚假广告?我国的《反不正当竞争法》规定,禁止经营者利用广告对商品作引人误解的虚假宣传;《广告法》也明确规定,广告“应当真实、合法”(第3条)、“不得含有虚假的内容,不得欺骗和误导消费者”(第4条)。可见,虚假广告在我国不仅受到《广告法》的严格限制,同时被纳入了竞争法的制约范围。但是,什么是虚假广告?我国的法律并没有对其下一个明确的定义。
First, what is a false advertisement? Our Anti-Unfair Competition Law prohibits operators from making false misleading statements about the use of advertisements. The Advertising Law also clearly stipulates that advertisements should be “true and legal” 3), “shall not contain false contents and shall not deceive and mislead consumers” (Article 4). Visible, false advertising in our country not only by the “Advertising Law” is strictly limited at the same time be included in the scope of competition law. However, what is a false advertisement? Our country’s law does not have a clear definition of it.