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《马太太持家》栏目是唐山有线电视台开办的一档生活服务类节目,栏目宗旨是“贴近百姓生活,面向家庭主妇”,栏目定位是“围绕家庭生活当好主妇参谋”。自2000年5月开播至今,此栏目以丰富实用的生活知识、技能技巧,科学合理的持家观念,亲切自然的节目风格,倍受广大观众欢迎。一、窄定位,宽锁众受众是节目存在的基础,没有受众,节目也就不能立足,也就没有存在的价值。一档节目是否能够立足,争得受众是关键,所以在策划一档节目前,首先应该考虑你的节目指向哪类人群。唐山有线电视台的《马太太持家》栏目,观众定位就是“家庭主妇”,家庭主妇虽然只是群众中的一个部分,但对于一档节目来说,却是一个非常大的群体,明确的指向性在很大程度上抓住了一批观众,使其收视群体相对固定。作为生活服务节目,虽然面对的是家庭主妇,但一个家庭的生活,除了家庭主妇的关心外,同样离不开家庭中每个成员的参与,家庭主妇关注的话题,其他家庭成员同样会有不同程度的关注,这就自然使节目收视群体的外延有所增加。争得了更多受众,这档节目也就站稳了脚跟。
“Mrs. Ma’s house” section is a live-service program run by Tangshan Cable TV. The purpose of the section is “Close to the common life of the people and housewives”. The column orientation is “Good Housewife Around Family Life”. Since its launch in May 2000, this section has been greatly welcomed by the general public with rich and practical knowledge of life, skills and skills, a scientific and rational concept of holding a house, and a friendly program. First, the narrow positioning, wide audience audience is the basis for the existence of the show, there is no audience, the program can not be based on, there is no value. Whether a program can gain a foothold and gain audience is the key, so before planning a program, you should first consider what kind of people your program points to. The “Madame Taihang” section of Tangshan Cable TV has positioned the audience as “housewife.” Although the housewife is only one part of the masses, it is a very large group for a program, with a clear directionality To a large extent, seize a number of viewers to make their audiences relatively fixed. As a life service program, although the housewife is faced, the life of one family can not be separated from the participation of every member of the family and the topic of attention of housewives. Other family members also have the same Different degrees of attention, which naturally make program extension of the viewing community has increased. Win more audiences, this program will also be firm heel.