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河北光磊炉业有限公司是国内最早从事民用采暖炉的研制、开发和生产的知名企业之一,创始人康铁良先生是行业的技术权威,因此企业依靠过硬的产品技术逐渐赢得了市场。然而,随着竞争的加剧,市场的逐步成熟,企业只依靠技术这一块长本板就可以坐一方天下的时代已经慢慢成为历史,光磊决策层敏锐地意识到:品牌和营销正成为光磊未来发展的短木板,必须把这些短木板一一加长,否则,企业之桶终有一天将会干竭。为了深入挖掘市场潜力,光磊找到了北京蔚蓝远景营销顾问机构,希望通过咨询顾部把脉,找到企业健康持续发展的动力之源。在深刻把握农村市场消费心理的基础上,我们创造性的提出了口碑营销的新营销模式.抓住了市场的机会点,使企业年度销售额增幅超过50％,并且初步树立了光磊企业的良好品牌形象。
Hebei Guanglei Furnace Co., Ltd. is one of the earliest well-known enterprises engaged in the research, development and production of domestic heating stoves. The founder Mr. Kang Tieliang is the technical authority of the industry, and therefore the enterprise has gradually won the market by virtue of excellent product technology. However, with the intensified competition and gradual maturity of the market, the era in which enterprises can sit on one side with technology alone is slowly becoming history. Guanglei’s decision-makers are acutely aware that brands and marketing are becoming the Lei future development of short wood, you must put these short wood one by one longer, otherwise, the business of the barrel will one day dry out. In order to tap the market potential, Guanglei found Beijing blue vision marketing consultant, hoping to consult the Department of pulse, to find the source of sustainable development of enterprises healthy. On the basis of profoundly grasping the consumer psychology in the rural market, we creatively put forward a new marketing model of word-of-mouth marketing, seize the opportunity of the market and enable the annual sales of the company to increase by more than 50%, and initially set up Guanglei’s good Brand.