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英语中广告“advertisement”一词,源于拉丁语advertere,意为“唤起大众对某种事物的注意,并诱于一定的方向所使用的一种手段。”随着全球化的迅速推进,广告已经成为一种无形的社会力量,渗透到人们生活的各个领域。而广告英语作为一个特殊的分支,在全球化进程加快的今天也发挥着重要的作用。一、英语广告词汇特点1.口语化在全球化大环境下,广告英语用词越来越趋于口语化,通俗易懂,一目了然。一方面,是因为西方国家
The term “advertisement” in English is derived from the Latin word advertere, meaning “a means used by the public to arouse the public’s attention to something and to seduce it in a certain direction.” With globalization Prompted rapidly, advertising has become an invisible social force that permeates all areas of people’s lives. Advertising English, as a special branch, also plays an important role in the acceleration of globalization. First, the characteristics of English advertising vocabulary 1. colloquial In the global environment, advertising terms more and more colloquial English, easy to understand, at a glance. On the one hand, it is because of Western countries