这是本田重视中国本地化策略的一次体现,它真正打破了本田一贯引入海外成熟车型入华的模式2013年,广汽本田开始了“二次腾飞”计划。这让人想起15年前它刚刚在中国开疆辟土时的辉煌,但是后来随着本田在华策略的日趋保守,这家中日合资公司经营出现困难,以2011年最为严峻。 This is a manifestation of Honda’s emphasis on China’s localization strategy. It truly broke Honda’s consistent introduction of overseas mature models into China. In 2013, GAC Honda started the “Second Take-off” project. This is reminiscent of the glory that it had just pioneered in China 15 years ago, but later with the increasingly conservative strategy of Honda in China, the Sino-Japanese joint venture was in such a difficult position that it was the hardest hit in 2011.