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把一种金属塑料质地的品牌“嫁接”到土木结构的房地产业?把一种家电制造业的文化植入家电的容器——房子?经过九年的时光砥砺,海信集团子公司海信地产今已拔剑直指半岛房地产开发第一军团,以其扎实的实践,为业界贡献了一个值得研究的成功个案。与此同时,海信地产的卡通标识已然爬上了海信集团对外展示的四大支柱产业 VI。海信地产的背后是一个以3C 制造业为主的跨地域集团公司,关于风格,除“勤勉持重、不事炫耀”外,坊间更愿意用海信老总的名字“周到、厚重、稳健”来解释海信的作派,这种来自于制造业“精细化管理模式”的基因注定要“遗传”给其地产子业。海信地产总经理刘浩坦言,海信地产的发展,对于海信集团是传统3C产业之外的成功,对于地产行业,则是“外行”的异军突起。或许,正是海信地产身后母公司的一种风格熏染和全方位的支持,给了这个地产子业以成功的保障。
A metal and plastic texture of the brand “grafting ” to the civil structure of the real estate? A home appliance manufacturing culture implanted appliance containers - the house? After nine years of tempering, the Hisense Group subsidiary Hisense Real Estate This sword has been directed at Peninsula Real Estate Development Corps now, with its solid practice, contributed to the industry a successful case worthy of study. At the same time, the cartoon logo of Hisense Property has climbed up to the four pillar industries VI exhibited by Hisense Group. Hisense real estate behind a 3C manufacturing-based trans-regional group company, on the style, in addition to “diligence, without showing off ”, the other is more willing to use the name of Hisense “thoughtful, heavy, steady ”To explain Hisense's faction, this gene from manufacturing /“ meticulous management ”is destined to“ heal ”its estate. Hisense real estate general manager Liu Hao admitted that the development of Hisense real estate, Hisense Group is the success of the traditional 3C industry outside, for the real estate industry, it is “layman ” a sudden emergence. Perhaps, it is the style behind the parent company of Hisense Real Estate and a full range of support, gave the real estate sub-sector with the protection of success.