经过改革开放20多年的发展,中国企业的名牌意识有了较大的提高,出现了一批在国内具有一定影响的名牌产品。但与发达国家相比,中国还没有享誉世界的品牌,这与中国作为世界制造业大国的地位不相适应。中国企业应当通过树立名牌经营观念、大力提高产品质量、不断创新发展名牌、运用广告宣传名牌、加强名牌自我保护等途径,促进名牌战略的实施。 After more than 20 years of reform and opening up, the brand awareness of Chinese companies has greatly improved, and there have been a number of brand-name products that have a certain influence in the country. However, compared with developed countries, China does not have a world-famous brand, which is incompatible with China’s position as a world’s manufacturing power. Chinese companies should promote the implementation of brand-name strategies by establishing brand-name business concepts, vigorously improving product quality, continuously innovating and developing brand names, using advertising and brand names, and strengthening self-protection of brand names.