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随着渔业产业结构调整和水产品供应量的持续增加,水产品市场竞争日趋激烈,实施品牌战略成为水产品生产经营企业的必然选择。本文从分析水产品品牌战略实施的机会入手,提出了实施品牌战略的关键措施。
With the adjustment of the fishery industry structure and the continuous increase in the supply of aquatic products, the market competition in aquatic products is becoming increasingly fierce. Therefore, the implementation of the brand strategy has become an inevitable choice for aquatic product manufacturing and operation enterprises. This article starts with the analysis of the opportunities for implementing the brand strategy of aquatic products and puts forward the key measures for implementing the brand strategy.