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主题出版就是围绕大局,以特定主题开展的一系列出版活动。要深刻认识主题出版的价值,以突出时效、抢抓热点,形成规模、注重质量,深度策划、突出特色,资源整合、形成合力等策划要素支撑主题出版。策划实施形式主要包括提前谋划;立足本社资源优势;强化专业出版特色,促进出版社与书店的互动;用好新媒体,扩大社会影响等。
Themed publishing is a series of publishing activities that focus on the overall situation and on specific topics. To profoundly understand the value of the theme of the publication, in order to highlight the limitation, to seize the hot spots, the formation of scale, focus on quality, depth planning, highlighting features, resource integration, form a synergy and other planning elements to support the theme of publication. The form of planning and implementation mainly includes planning in advance; based on the resources advantages of the society; strengthening the professional publishing features to promote the interaction between publishing houses and bookstores; making good use of new media and expanding social influence.