企业文化是一种以全体职工为中心,以培养具有管理功能的精神文化为内容,以形成企业具有高度凝聚力的团体精神为目标,不断优化和提升企业核心竞争力的管理思想和方法。从企业个体来说,其文化内涵是有差异的,这种差异就是个性。个性化的企业文化色彩纷呈,赋予企业文化持久的生命力,同时也为企业文化研究注入了活力。我们研究 Corporate culture is a kind of management thinking and method that takes all staff and workers as the center, cultivates the spiritual culture with managerial functions, and aims to form the corporate cohesion with a high degree of cohesion and continuously optimize and enhance the core competitiveness of the enterprise. From the individual business, its cultural connotation is different, this difference is the personality. Personalized corporate culture colorful, enduring the vitality of corporate culture, but also for the study of corporate culture has injected vitality. We study