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On the world stage， few trade events can match the impact and influence of Beautyworld Middle East on the beauty industry， where thousands of forward-thinking business visitors come together to look for products and services that global exhibitors have to offer. Over the 18 long and fruitful years since its inception， the exhibition has evolved steadily into a one-stop representation of the global beauty， hair， fragrance and wellness industries for the Wider Middle East region， and has played a pivotal role in their growth and development. The show is of notable pedigree， organised by the Messe Frankfurt group， one of the leading trade fair organisers in the world with a presence in more than 150 countries around the globe.
Beauty and wellness represent an optimistic and ever-growing industry. This growth is accompanied by increased complexity， more mature markets， and a more informed competitive landscape. Needless to say， navigating these aspects can be challenging.
For nearly two decades， Beautyworld Middle East has helped people in the beauty business do just that. It is the guiding light for a market that takes greater strides with each passing year. The 2013 exhibition took place from May 28 to 30 at the Dubai International Convention and Exhibition Centre with a record 25，732 visitors from 113 countries， an almost 16% increase over the 2012 show， and hosting 1，089 exhibitors from 51 countries – which was a staggering 32% increase over the previous year. The numbers reiterate Beautyworld Middle East’s consistently growing reach and relevance. The current edition will be held from May 27 - 29， 2014.
Beauty and wellness represent an optimistic and ever-growing industry. This growth is accompanied by increased complexity， more mature markets， and a more informed competitive landscape. Needless to say， navigating these aspects can be challenging.
For nearly two decades， Beautyworld Middle East has helped people in the beauty business do just that. It is the guiding light for a market that takes greater strides with each passing year. The 2013 exhibition took place from May 28 to 30 at the Dubai International Convention and Exhibition Centre with a record 25，732 visitors from 113 countries， an almost 16% increase over the 2012 show， and hosting 1，089 exhibitors from 51 countries – which was a staggering 32% increase over the previous year. The numbers reiterate Beautyworld Middle East’s consistently growing reach and relevance. The current edition will be held from May 27 - 29， 2014.