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In the evening of May 13， the Jiangsu Phoenix Publishing & Media Inc. announced that its wholly-owned subsidiaries， the Jiangsu Phoenix Education Press Co.， Ltd， planned to purchase all the children’s book business assets of Publications International，LTD.
The objects of this transaction include design， production and sales of children production， which is mainly on publication of children’s books （creativity on content） and electric talking books. At present， it has held the publication right of well-known image license relating to children’s book in the main cities over the world， and owns mature overseas operation branches in the United Kingdom， France， Germany， Spain， Australia and Mexico， being able to publish multilingual children’s reading materials. Phoenix Media also claims that it is an expensive purchase and is the largest cross-border merger and acquisition of Chinese publications ever since. Through this acquisition， the company will get international resource of children’s books and selling channel， which is beneficial for successful entrance of Chinese publication to main international markets.
According to incomplete statistics， 56 mergers and acquisitions happened in cultural media industry in Shanghai and Shenzhen in 2013， relating to movie， TV series， publication， advertising and game， and the accumulating capital is more than 40 billion yuan. It was truly the year of “merger and acquisition” for cultural media industry. In 2014， that trend goes even hotter than 2013 and the object of merger and acquisition is much higher. Till now， there are already over 80 that kind of transactions in Shanghai and Shenzhen， including movie， publication， advertising， wired and satellite TV and game， with the capital reaching over 70 billion yuan. Take publication and distribution enterprises as the example. Besides the above mentioned expensive cross-border mergers and acquisitions， Phoenix Media has also signed a cooperative framework agreement with SIMZ； Times Publishing corporation has signed a cooperative agreement with TYDIC corporation and Jianghuai Automobile， in which the former one will be the important technique support for the digital platform-“TIMEFACE” and the latter one will be the driving force of comprehensive development and sales of culture industry and automobile industry； Tangel Publishing Co.， Ltd has finished the purchase of Magic Universe； Chinese Media is planning to purchase 100% stock rights of ELEX with RMB 2.66 billion. Foreign market shares the same trend with China. At the beginning of May， the News Corporation， which is the parent company of Harper Collins， announced that it would purchase Harlequin with 455 million Canadian dollars to further consolidate its position as the No. 2 publisher in America. Coincidentally， in March of this year， Bertelsmann and Hachette conducted mergers and acquisitions on Popular Publishing successively. Firstly， Bertelsmann， the parent company of Penguin Random House， purchased the Objetiva， which is the subsidiary of the biggest education publishers of the masses-Santillana in Spain with 72 million euro. Later， Hachette， the parent company of Hodder Education purchased Quercus with 12.6 million euro. According to another report from Price Water House Coopers， in the first quarter of this year， the amount of acquisition and reorganization of American media industry is 74 billion dollars， which is related to entertainment， media and communication industry， with an increase of 80% compared to the 41 billion dollars in same period last year. The total amount also includes 19 billion dollars of Facebook on purchasing the WhatsApp of IM， 2.9 billion dollars of Lenovo Group on purchasing Motorola Mobility Holdings Inc.， 1.6 billion dollars of MediaGeneral on merging with LINMedia to be No. 2 television broadcasting only corporation of America， and 45 billion dollars of Comcast， the parent company of CNBC， on planning to purchase TimeWarnerCable. What’s more， the second largest mobile operator AT&T announces that it will purchase SATV operator-DirecTV. It’s reported that the amount may reach 50 billion dollars， which can be the highest amount for mergers and acquisitions of this year.
And here comes the opinions from some analysts. Companies of traditional industry are in urgent need of transformation. There are various reasons for that. One is the powerful political support to set culture industry as the pillar industry. Another is the demand of people for spiritual and cultural life as they’re satisfied with the improvement of their material life. The most important reason is for the depression of the industry and it can hardly get profitable development. At the same time， transforming to cultural company is not just available to political support but also beneficial to upgrade performance. It’s always a difficulty for Cultural Media， especially film and television companies， which are defined as asset-light industry， to get huge investment， so it is more likely to attract the attention of all kinds of investment. Luckily， public companies are rich in financing channels， which can be beneficial for film and television companies to improve its performance through shooting more films or television programs. And what’s more， many public companies are not only rich in super rise funds and idle money but also ambitious for expansion. Once there are proper objects， such deal is not hard to reach.
The objects of this transaction include design， production and sales of children production， which is mainly on publication of children’s books （creativity on content） and electric talking books. At present， it has held the publication right of well-known image license relating to children’s book in the main cities over the world， and owns mature overseas operation branches in the United Kingdom， France， Germany， Spain， Australia and Mexico， being able to publish multilingual children’s reading materials. Phoenix Media also claims that it is an expensive purchase and is the largest cross-border merger and acquisition of Chinese publications ever since. Through this acquisition， the company will get international resource of children’s books and selling channel， which is beneficial for successful entrance of Chinese publication to main international markets.
According to incomplete statistics， 56 mergers and acquisitions happened in cultural media industry in Shanghai and Shenzhen in 2013， relating to movie， TV series， publication， advertising and game， and the accumulating capital is more than 40 billion yuan. It was truly the year of “merger and acquisition” for cultural media industry. In 2014， that trend goes even hotter than 2013 and the object of merger and acquisition is much higher. Till now， there are already over 80 that kind of transactions in Shanghai and Shenzhen， including movie， publication， advertising， wired and satellite TV and game， with the capital reaching over 70 billion yuan. Take publication and distribution enterprises as the example. Besides the above mentioned expensive cross-border mergers and acquisitions， Phoenix Media has also signed a cooperative framework agreement with SIMZ； Times Publishing corporation has signed a cooperative agreement with TYDIC corporation and Jianghuai Automobile， in which the former one will be the important technique support for the digital platform-“TIMEFACE” and the latter one will be the driving force of comprehensive development and sales of culture industry and automobile industry； Tangel Publishing Co.， Ltd has finished the purchase of Magic Universe； Chinese Media is planning to purchase 100% stock rights of ELEX with RMB 2.66 billion. Foreign market shares the same trend with China. At the beginning of May， the News Corporation， which is the parent company of Harper Collins， announced that it would purchase Harlequin with 455 million Canadian dollars to further consolidate its position as the No. 2 publisher in America. Coincidentally， in March of this year， Bertelsmann and Hachette conducted mergers and acquisitions on Popular Publishing successively. Firstly， Bertelsmann， the parent company of Penguin Random House， purchased the Objetiva， which is the subsidiary of the biggest education publishers of the masses-Santillana in Spain with 72 million euro. Later， Hachette， the parent company of Hodder Education purchased Quercus with 12.6 million euro. According to another report from Price Water House Coopers， in the first quarter of this year， the amount of acquisition and reorganization of American media industry is 74 billion dollars， which is related to entertainment， media and communication industry， with an increase of 80% compared to the 41 billion dollars in same period last year. The total amount also includes 19 billion dollars of Facebook on purchasing the WhatsApp of IM， 2.9 billion dollars of Lenovo Group on purchasing Motorola Mobility Holdings Inc.， 1.6 billion dollars of MediaGeneral on merging with LINMedia to be No. 2 television broadcasting only corporation of America， and 45 billion dollars of Comcast， the parent company of CNBC， on planning to purchase TimeWarnerCable. What’s more， the second largest mobile operator AT&T announces that it will purchase SATV operator-DirecTV. It’s reported that the amount may reach 50 billion dollars， which can be the highest amount for mergers and acquisitions of this year.
And here comes the opinions from some analysts. Companies of traditional industry are in urgent need of transformation. There are various reasons for that. One is the powerful political support to set culture industry as the pillar industry. Another is the demand of people for spiritual and cultural life as they’re satisfied with the improvement of their material life. The most important reason is for the depression of the industry and it can hardly get profitable development. At the same time， transforming to cultural company is not just available to political support but also beneficial to upgrade performance. It’s always a difficulty for Cultural Media， especially film and television companies， which are defined as asset-light industry， to get huge investment， so it is more likely to attract the attention of all kinds of investment. Luckily， public companies are rich in financing channels， which can be beneficial for film and television companies to improve its performance through shooting more films or television programs. And what’s more， many public companies are not only rich in super rise funds and idle money but also ambitious for expansion. Once there are proper objects， such deal is not hard to reach.