运用文献资料法 ,在剖析我国体育产业发展现状的基础上 ,结合WTO规则 ,分析入世后我国体育产品制造业、体育服务业等部门所面临的机遇与挑战 ,并提出了与此相应的对策和措施 ,提出了转变观念 ,完善管理机制 ,加强法制建设 ,组建大型企业集团 ,重视知识产权和服务产业发展 ,加大对体育产业扶植力度等项建议 ,为我国体育产业的国际化发展提供参考依据。 Based on the analysis of the current situation of the development of the sports industry in our country and the WTO rules, this article analyzes the opportunities and challenges that the sports product manufacturing industry and the sports service industry in our country face after entering the WTO and puts forward corresponding countermeasures Measures put forward suggestions for changing the concept, improving the management mechanism, strengthening the legal system, setting up large-scale enterprise groups, focusing on the development of intellectual property and service industries, increasing efforts to support the sports industry, etc., to provide a reference for the international development of China’s sports industry .