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媒介的融合,其实意味着媒介功能的交叠,这种交叠使不同媒介在完成某一共同性的功能目标上实行分工成为现实。一方面,它要求每一个媒介专注于自己的功能特长面;另一方面,它要求单一媒介和单一媒介之间实现互联、组合。
The integration of media means in fact the overlap of media functions. This overlap makes it possible for different media to divide their work in fulfilling some common functional goal. On the one hand, it requires each media to focus on its own functional expertise; on the other hand, it requires interconnection and combination between single media and single media.