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介绍了澳大利亚博思格钢铁(BlueScope Steel)的历史沿革、澳大利亚本土近年的钢铁产能概况。重点介绍了博思格钢铁建筑用钢产业链延伸的长期发展策略,以及2011、2012财年巨额亏损经营挑战下博思格钢铁对该发展策略的坚持与进一步深化发展的众多举措,包括聚焦核心业务的业务重组、本土产能调整、扩展全球合作伙伴等,使企业优势在挑战应对中得到进一步加强与提升。
Describes the history of BlueScope Steel in Australia and an overview of steel production capacity in Australia in recent years. Highlights BlueScope Steel’s long-term growth strategy for steel building steel industry chain extension and BlueScope’s persistence and further development of this growth strategy under its massive loss-making operational challenges for 2011 and 2012, including focusing on core business Business restructuring, local production capacity adjustment, expansion of global partners, so that enterprises in the response to the challenges to be further strengthened and enhanced.