据统计,中国的啤酒企业大大小小共计800多家,但多数产量较小,管理水平、机械装备水平也较低。无论从我国几家大型啤酒集团所占的市场份额,或是企业开发的啤酒花色品种,还是我国人均消费啤酒的水平来看,国啤都有一段很长的路要走。这就给我们的啤酒企业特别是企业管理者提出了更高的要求。本期的《特别报道》和《啤酒明星企业巡礼》栏目,着重介绍了十家企业的整体风貌,他们在改革大潮中拼搏发展,取得了可喜的成就。所谓“欲穷千里目,更上一层楼”,欲求企业再进一步,就应当从全国乃至全球大市场的宏观视野,比较自己企业在其中所占的位置,才能摒弃夜郞自大的短见,制订合理的战略决策 According to statistics, there are more than 800 large and small beer companies in China, but most of them are small in output, and their management level and mechanical equipment are also low. Regardless of the market share of several large beer groups in China, or the variety of beer colors developed by enterprises, or the level of beer consumed per capita in China, Guobi has a long way to go. This puts higher demands on our beer companies, especially corporate managers. This issue of “Special Report” and “Brewery Star Enterprise Tour” column focuses on the overall appearance of the ten companies. They have made strenuous efforts in the tide of reform and have made gratifying achievements. The so-called “going to a thousand miles, going one step further”, and seeking enterprise further, we should compare the position of our own companies in the macroscopic view of the national and even global markets in order to abandon the short-sightedness. , formulate reasonable strategic decisions