电视媒体天生具备强大的信息直达性和社会公信力,在当前传播资源分化严重的市场环境下,电视媒体尤其地面电视台的大直播效应,不但凝集了电视观众的超强人气,延展了品牌客户营销的生命线,还为品牌客户提供了现场增值服务,同时,也为目标消费者提供了同步信息服务。所以“电视媒体大直播”的市场意义就是创造媒企和消费者之间的三方共赢。那么,如何更好的执行“电视媒体大直播”?第一,需要专业的平台。大直播是浙江广电集团 The television media is inherently equipped with strong information directness and social credibility. Under the current market environment where the dissemination of resources is serious, the broad-media effect of the television media, especially that of the terrestrial television stations, not only sets the super popularity of television viewers, but also extends the marketing of brand clients Lifeline, but also for the brand customers provide on-site value-added services, but also for the target consumer provides a synchronous information service. So the market meaning of “TV Broadcasting” is to create a win-win situation between media enterprises and consumers. So, how to better perform “big broadcast television media”? First, the need for a professional platform. Big live broadcasting is Zhejiang Radio and Television Group