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伴随着互联网技术的飞速发展,我国舆论的环境、格局都发生了重大变化,包括学术期刊在内的传统大众传媒在舆论引导功能发挥上,面临着巨大的挑战。由于自身特点,学术期刊具有自身的舆论引导优势,本文将基于议程设置和框架理论对其进行研究。近年来,我国形成了以传统大众传播媒体、自媒体、境外媒体为代表的多重、多端舆论场,呈现出“众声喧哗”的局面。在舆论引导功能的发挥上,包括学术期刊在内的传统大众传媒面临着巨大的挑战。
With the rapid development of Internet technology, the environment and structure of public opinion in our country have undergone major changes. The traditional mass media including academic periodicals face enormous challenges in guiding the public opinion function. Because of its own characteristics, academic journals have their own advantages of leading the public opinion. This article will study it based on agenda setting and framework theory. In recent years, our country has formed a multi-dimensional and multi-media scene represented by the traditional mass media, the media and the overseas media, showing a situation of “noisy”. The traditional mass media, including academic journals, are facing great challenges in the function of guiding public opinion.