随着新媒体的出现,报纸业为了生存和发展也随着时代形式发生变化,报纸标题词语的修辞变异现象引起了广泛关注,本文从语体修辞学视角为出发点,以2016年《人民日报》1、2、3月的报纸标题为例,通过抽样调查、定性分析等方法重点分析报纸标题词语的修辞变异现象。 With the advent of new media, newspaper industry has also changed with the times in order to survive and develop. The phenomenon of rhetoric variation of newspaper headline words has aroused widespread concern. This paper starts from the perspective of stylistic rhetoric and takes the “People’s Daily” January, February and March newspaper headlines as an example, through sample surveys, qualitative analysis and other methods focus on the phenomenon of rhetorical variants of newspaper headline words.