品牌都需要活力。活力不足的品牌存在两种潜在的问题:首先,能见度低,消费者在购物时不会马上想到这类品牌。它们会在繁杂的环境中迷失,逐渐消失在消费者心目中。第二,情况可能更糟,感知质量和可信度等重要指标在下降。除此之外,与其他产品相区分,并且保持消费者忠诚度的能力也在退化。而那些充满活力的品牌则不在这一波的品牌衰退浪潮中。通常,它们不仅在品牌形象上经久不衰,也能交出令人满意的财务业 Brand needs vitality. There are two potential problems with an under-energetic brand: first, visibility is low, and consumers do not immediately think of such brands when shopping. They will be lost in the complicated environment, and gradually disappear in the minds of consumers. Second, the situation may be worse and the key indicators such as perceived quality and credibility are declining. In addition, the ability to differentiate from other products and maintain consumer loyalty is also degrading. And those vibrant brands are not in this wave of brand decline wave. Often, not only do they endure the brand image, they are also able to deliver a satisfactory financial industry